Measure F-Measure for a Safer Emeryville
Emeryville Public Safety and Early Childhood Education Funding
Emeryville is a great place to live, do business, raise a family and retire. In order to protect the safety of local residents and support the development of Emeryville’s youngest residents, the City Council has identified top priorities for locally controlled funding.
PROTECTING THE SAFETY OF EMERYVILLE RESIDENTS
As a growing city, Emeryville has experienced rising crime rates. Hiring additional police officers and staff resources will help:
- Reduce property crimes and auto burglaries
- Protect neighborhood safety
- Maintain healthy communities
- Improve quality of life
- Ensure local buildings are safe and up to code
SETTING A PATH TO SUCCESS FOR EMERYVILLE’S YOUNGEST RESIDENTS
Research shows that 90% of a child’s brain development occurs before age five. Ensuring access to early childhood education benefits everyone in the community with significant and long-lasting effects such as better preparing students to succeed in elementary school, reducing school dropouts, increasing high school and college graduation rates, better preparing students for today’s workforce and keeping kids away from crime. Accordingly, the City of Emeryville is looking to preserve access to the quality childcare provided by the Emeryville Child Development Center (ECDC) to serve more local families.
MEASURE F: LOCAL FUNDING FOR LOCAL NEEDS
To provide locally controlled funding for these top city priorities, the Emeryville City Council voted to place Measure F on the March 3, 2020 ballot to increase the local sales tax rate by .25 percent. Measure F would add $0.25 to a $100 purchase or $2.50 to a $1,000 purchase and would be paid not just by Emeryville residents but also those who shop in Emeryville.
If approved by 66.7% of voters, Measure F would raise approximately $2 million annually dedicated to:
- Protecting the safety of Emeryville residents
- Maintaining police, fire and emergency services
- Hiring additional police officers to help reduce property crimes and auto burglaries
- Improving neighborhood safety
- Preserving access to affordable childcare and preschool for local families
FISCAL ACCOUNTABILITY PROTECTIONS
- All funds raised by the measure must stay in Emeryville to be used for local public safety services and early childhood education programs
- No funds can be taken away by the State, the County or other cities
- Community oversight will ensure funds are spent as promised
- The cost is paid by everyone who shops in Emeryville
- Essential purchases such as food and prescription medicine are exempt from sales tax
- Measure F Fact Sheet
- Community Presentation (December 3, 2019, City Council Meeting)
- Community Mailer #1
- Community Mailer #2
- October 29, 2019, City Council Special Meeting
Agenda Item 6.1 - City Council Consideration of Placing a Measure Requesting Voter Approval Of A Special Sales And Use Tax On The March 3, 2020 Ballot.
- December 3, 2019, City Council Regular Meeting
Agenda Item 12.2 - City Council Consideration of Placing a Measure Requesting Voter Approval Of A Special Sales And Use Tax On The March 3, 2020 Ballot.
Agenda Item 12.2.1 - Resolution Of The City Council Of The City Of Emeryville Calling A Special Municipal Election On March 3, 2020; and Ordering The Submission To The Qualified Electors Of The City Of Emeryville A Measure To Approve A Quarter-Cent Special Transactions And Use Tax.
Agenda Item 12.2.2 - An Ordinance Adding Article 3.5, “Transactions and Use Tax,” Imposing A Transactions And Use Tax To Be Administered By The California Department Of Tax And Fee Administration, To Chapter 3 of Title 3 of the Emeryville Municipal Code.
FOR MORE INFORMATION
Contact Sheri Hartz, City Clerk, at (510) 596-4372.